Lake Geneva, WIBuyer's checklistAdvertise
Town guide · Last researched Oct 15, 2026

Lake Geneva, WI

Short-term rental host guide. First, find out which jurisdiction your property is in. A "Lake Geneva" mailing address does not mean it is inside city limits.

Where is the property?
Many lake homes sit in the Town of Linn or Town of Geneva, which follow different rules. Verify your jurisdiction with the city or county before buying. Town of Geneva: not yet researched.
Everyone

State of Wisconsin

Tourist Rooming House (TRH) license

A whole-home rental is generally a Tourist Rooming House and needs a DATCP license. As of the posting, fees are $296/yr plus a $592 one-time pre-inspection for 1 TRH, and licenses expire June 30. The updated ATCP 72 rules took effect Jan 25, 2026.

Licenses don't transfer

Licenses are not transferable to a new owner's property. Plan to apply after you close.

Sales & county tax

Wisconsin sales tax (5%) and county tax (0.5%) apply to lodging.

STRCityRegs summary ↗Verify with WI DOR
Jurisdiction

Inside the City of Lake Geneva

City STR/Business/Room Tax License

All STRs need a city STR/Business/Room Tax License, applied for through the city's portal.

Room tax: 8%

8% of gross receipts under City Code Ch. 70 Art. III. 2% is kept by the filer and 98% goes to the city. A separate annual room tax permit is filed with the Treasurer.

Fees

The city fee schedule PDF lists a Tourist Rooming/STR license at $683/yr and a room tax license at $10/yr. Local press reported a 2026 fee of $1,300.

Fee schedule ↗Lake Geneva News ↗Verify the current fee with the city

Ordinance requirements (third-party summary)

A third-party summary of the city ordinance says it requires: a period of operation of up to 180 days in a 365-day period, which must be consecutive; floor and site plans; maximum occupancy per ATCP 72.14; a city building code inspection; proof of property and liability insurance; the state TRH license; a room tax permit; a general business license; and renewal by Jan 31.

STRCityRegs ↗Verify against the official city code / with the city
Jurisdiction

Town of Linn (and other unincorporated towns)

Walworth County STR license

Required for unincorporated areas (ordinance adopted 2018). It requires the state TRH license first, property rules posted on site (quiet hours 10pm to 7am, max 4 pets, parking, garbage), weekly garbage pickup, and proof of a compliant septic system (POWTS) where there's no sewer. Wells must be tested for the state license.

County fees & minimum stay

County fees per 2024 slides: $500 initial, $200 renewal, $663 per violation. The county FAQ says its zoning code prohibits stays of less than 7 days.

Slides ↗FAQ ↗Verify the current minimum stay and fees with the county

Town of Linn room tax permit

The Town of Linn requires an annual town room tax permit from the Town Treasurer (Town Code Ch. 19). STR use counts as the "primary use" if rented more than 45 nights in any 90-day period.

Linn Code Ch. 19 ↗Verify the Linn room tax rate and fee with the town

Town of Geneva

Not yet researched.

Verify with the town
Directory

Local vendors

These businesses were found on their own public websites, with phone numbers as published there. They are not endorsements. Featured spots will be clearly labeled.

Cleaners (turnover)

BusinessPhoneNotes
Elite Rental Cleaning(262) 205-7990Vacation rental cleaning and inspecting; lists Lake Geneva/Como, Williams Bay/Fontana/Linn
Cleaning by JennieSee websiteAirbnb turnovers, seasonal open/close cleans
Sparkling and Beyond(844) 844-0989Short-term rental cleaning page for Lake Geneva
Lake Geneva Carpet Cleaning262-581-6140Carpet/upholstery; vacation rental turnover service listed

Handymen

BusinessPhoneNotes
HT Services LLC262-949-0114Handyman and home repair
NL Custom Works LLC(262) 755-0955Handyman services, Lake Geneva
Odd Job Larry(262) 287-7391Repairs and maintenance

Home inspectors

BusinessPhoneNotes
Tri County Inspection & Environmental262-225-9668Home inspection plus radon, water, sewer scope
Amelia's Home Inspection(262) 249-6764Radon testing offered
Vertical Inspections(262) 374-5547Based in Williams Bay
Kettle Moraine Home Inspections (KMHI)(262) 729-7076Radon, termite, mold testing

Photographers

BusinessPhoneNotes
KayserPhotography262-903-8833Real estate photos, 3D tours
Gordon Real Estate Photography(262) 844-4646Photo and video
Demand

Seasonality

Coming soon, once sourced data is available.

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